A media pitch follow-up email is essential for effective communication between PR professionals and journalists. This email strengthens relationships by demonstrating the sender’s commitment to the story’s relevance. Timeliness is crucial, as it increases the likelihood of capturing the journalist’s attention when they are seeking fresh content. Crafting a concise and compelling message ensures clarity, making it easy for the recipient to respond or take action. By integrating these elements, a well-structured follow-up email can significantly enhance media outreach efforts.
The Best Structure for Media Pitch Follow-Up Emails
So, you’ve sent out an awesome media pitch, and now you’re just waiting, right? Not quite! A follow-up email can make a huge difference in whether or not your pitch gets noticed. Let’s dive into how to structure that follow-up email to get the best response.
1. Subject Line: Keep it Catchy and Clear
Your subject line is the first thing the recipient will see, so make it count! Here are a few tips for crafting a compelling subject line:
- Avoid generic phrases like “Follow-Up”
- Make it personal by mentioning their name or the publication
- Include a hint of curiosity or urgency
Examples:
- “Hey [Name], Did You Get My Pitch?”
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2. Friendly Greeting
Always start your email with a warm and friendly greeting. Make it feel personal—use the recipient’s first name!
Example:
“Hi [Name],”
3. Thank You and Reference Your Last Email
Start with a thank you to show appreciation for their time. Then, reference your last email—this helps to jog their memory about your initial pitch.
Example:
“I hope you’re having a great week! I wanted to follow up on the email I sent last week about [specific pitch topic].”
4. Recap Your Pitch Briefly
Keep this section short! Just a sentence or two is enough to remind them what you’re pitching. Highlight the key points without getting too detailed.
Example:
“In case you missed it, I suggested a story on [brief recap of your pitch]. I believe it could be a great fit for [Publication].”
5. Add a Value Proposition
Make it compelling by explaining why your pitch matters. This is the “what’s in it for them” part! Present the benefits clearly.
Example:
“This piece would not only engage your readers but also provide valuable insights into [topic or trend].”
6. Call to Action
Always include a clear call to action. Encourage them to respond, whether it’s asking for feedback or if they want to discuss the pitch further.
Example:
“Let me know if you’d like to chat more about this or if you have any questions!”
7. A Friendly Sign-Off
Wrap up your email with a friendly sign-off. You want to keep the tone casual but also professional.
Examples:
- “Best,”
- “Cheers,”
- “Looking forward to hearing from you!”
Sample Template
Here’s a simple template to help you visualize how all these parts come together:
Component Content Subject Line “Hey [Name], Did You Get My Pitch?” Greeting “Hi [Name],” Thank You “I hope you’re having a great week!” Reference Last Email “I wanted to follow up on the email I sent last week about [topic].” Pitch Recap “In case you missed it, I suggested a story on [brief recap of your pitch].” Value Proposition “This piece would engage your readers and provide valuable insights into [topic].” Call to Action “Let me know if you’d like to chat more or have any questions!” Sign-Off “Best,” Following this structure will keep your follow-up organized, friendly, and most importantly, effective! Happy pitching!
Media Pitch Follow-Up Email Examples
Follow-Up on Previous Pitch Submission
Subject: Quick Follow-Up on My Recent Pitch
Hi [Recipient’s Name],
I hope this email finds you well. I wanted to follow up on my previous pitch regarding [briefly summarize the pitch]. I believe it aligns with your audience’s interests, and I would love to discuss it further if you’re interested.
Here are a few key points to consider:
- It addresses current trends in [specific industry or topic].
- Engages with [target audience].
- Provides actionable insights for your readers.
Please let me know if you have any questions or if you’d like additional information.
Thank you for considering!
Best regards,
[Your Name]
[Your Contact Information]
Checking In After a Live Event
Subject: Thank You for Covering Our Recent Event!
Hi [Recipient’s Name],
I hope you’re doing well! I wanted to take a moment to thank you for covering our recent event, [event name]. Your presence and coverage were greatly appreciated!
If you have any follow-up questions or if you need more information regarding the topics discussed, feel free to reach out. I’ll be happy to assist!
Looking forward to hearing from you!
Best wishes,
[Your Name]
[Your Contact Information]
Following Up on an Unanswered Pitch
Subject: Just Checking In On My Last Email
Hi [Recipient’s Name],
I hope your week is going well! I wanted to touch base regarding the pitch I sent on [date of the pitch] about [brief mention of the original topic]. I understand you may be busy, but I truly believe this would be a great fit for your audience.
Would you be open to discussing this in the coming days? I’d love to get your feedback!
Thank you for your time, and I look forward to your response!
Sincerely,
[Your Name]
[Your Contact Information]
Requesting Feedback on a Published Piece
Subject: Seeking Your Thoughts on My Recent Article
Hi [Recipient’s Name],
I hope you’re well! I wanted to reach out regarding the article I had placed with [publication name] on [topic or title]. I’m eager to hear your thoughts and any feedback you might have.
Specific areas I would appreciate your input on include:
- Clarity of the key messages
- Relevance to your audience
- Engagement factor and calls to action
Your insight would be incredibly valuable to me!
Thank you for your time, and I look forward to hearing from you!
Warm regards,
[Your Name]
[Your Contact Information]
Following Up After a Workshop or Webinar
Subject: Thank You for Attending Our Workshop!
Hi [Recipient’s Name],
I hope you’re well! Thank you once again for attending our recent workshop on [topic]. It was a pleasure having you join us, and I hope you found it valuable!
I’d love to hear any feedback you may have or if you have questions that arose during the session. Your thoughts could help us improve future events.
Thanks for your support, and I look forward to hearing from you soon!
Best,
[Your Name]
[Your Contact Information]
Reconnecting After a Long Period
Subject: It’s Been A While! Let’s Reconnect
Hi [Recipient’s Name],
I hope this message finds you well! It’s been a while since we last connected, and I thought it would be a great opportunity to reach out.
I have some exciting updates to share about [briefly mention new projects or developments], and I believe they may be of interest to you and your audience.
Would you like to set up a brief call at your convenience? I’d love to discuss how we can collaborate moving forward.
Looking forward to your reply!
Warm wishes,
[Your Name]
[Your Contact Information]
Following Up on a Promise to Send Additional Information
Subject: Additional Information You Requested
Hi [Recipient’s Name],
I hope you are doing well. I wanted to follow up as promised regarding the additional information we discussed on our last call about [topic or specific information].
Please find the requested details attached/included below:
- Resource 1: [brief description]
- Resource 2: [brief description]
- Additional insights: [brief description]
If there’s anything else you need or if you have further questions, please do not hesitate to reach out.
Thank you, and I hope to hear from you soon!
Best regards,
[Your Name]
[Your Contact Information]
What is the Purpose of a Media Pitch Follow Up Email?
A media pitch follow-up email serves as a reminder to journalists or media contacts about a previous pitch that was sent. This email intends to enhance the chances of gaining media coverage by rekindling interest in the story. A follow-up reinforces the significance of the pitch and demonstrates the sender’s enthusiasm for the collaboration. It enables the sender to provide additional details or answer any questions the journalist may have. The follow-up can clarify timelines or deadlines, highlighting the urgency of the story. Ultimately, the purpose of this email is to keep the story top of mind for media contacts, encouraging them to consider it for publication.
How Should a Media Pitch Follow Up Email Be Structured?
A structured media pitch follow-up email typically includes a concise subject line that captures attention. The email begins with a polite greeting and acknowledgment of the previous correspondence. It succinctly reiterates the original pitch, reminding the recipient of its importance. The email should then invite the journalist to ask questions or seek further clarification. Including any updated information or recent developments can add value to the follow-up. The email concludes with a friendly closing statement and the sender’s contact information, encouraging an open line of communication. This structure ensures clarity and professionalism in the communication.
What Best Practices Should Be Followed When Sending a Media Pitch Follow Up Email?
Best practices for sending a media pitch follow-up email include timing the follow-up appropriately, usually around one week after the initial pitch. Send the email during business hours to increase the chances of prompt responses. Ensure the tone is polite and respectful, showing appreciation for the recipient’s time and consideration. Personalize the email by mentioning the journalist’s previous work or interests to create a stronger connection. Keep the follow-up brief and to the point, highlighting key information without overwhelming the recipient. Lastly, always include a clear call to action, encouraging the journalist to respond or engage with the pitch further. These practices promote effective communication and foster positive relationships with media contacts.
And there you have it—a solid example of a media pitch follow-up email that can help you stand out in a crowded inbox! Remember, a little politeness and persistence go a long way in the world of media relations. Thanks for hanging out with us today! We hope you found some useful tips to amp up your outreach game. Don’t be a stranger! Swing by again soon for more insights and tricks of the trade. Happy pitching!