Following up on a PR pitch is crucial for establishing solid media relationships. A well-crafted follow-up email can demonstrate professionalism and attention to detail, ultimately increasing the chances of getting coverage. Effective communication strategies enhance the likelihood of journalists responding positively to your proposal. Sample email templates can serve as valuable references for professionals seeking to refine their outreach efforts and engage effectively with influencers in their industry.
Best Structure for a PR Pitch Follow-Up Email
So you’ve sent out your PR pitch, and now you’re waiting for the responses to flood in, right? Well, not so fast! Following up is a critical part of the outreach process. A well-structured follow-up email can make all the difference, and you don’t want to mess it up. Let’s break down how to craft the perfect follow-up email for your PR pitch.
1. Subject Line That Gets Noticed
Your subject line is the first thing people see, so make it count! Keep it friendly but direct. Here are some examples:
- “Just checking in on my previous pitch!”
- “Thoughts on my last email?”
- “Following up on my PR pitch – Any feedback?”
2. Personalized Greeting
Skip the generic greetings and show your recipient that you remember their name. Use their first name for a personal touch:
Example: “Hi Jane,”
3. Brief Recap of Your Pitch
Don’t assume they remember every detail of your initial email. Provide a short description of what your pitch was about. You might say:
“I wanted to follow up on the pitch I sent about [topic of your pitch]. As a quick reminder, it talks about [brief summary].”
4. Highlight Key Points and Benefits
It’s always good to jog their memory by highlighting why your pitch is valuable. You can list out the key benefits clearly:
- Engages your audience with fresh content
- Aligns perfectly with upcoming events or trends
- Provides unique insights or data
5. Ask for Feedback
This part is crucial! Politely ask for their thoughts. Try something like:
“I would love to hear your thoughts on this when you have a moment. Is it something that interests you?”
6. Offer to Provide More Information
Be open to providing additional context or materials. Make it easy for them:
“If you need any more details or additional materials, just let me know!”
7. A Friendly Closing Statement
Wrap up your email on a positive note. Here are some suggestions to consider:
- “Looking forward to your thoughts!”
- “Thanks for considering this!”
- “Hope to hear from you soon!”
8. Signature
End with your professional signature. Include:
| Your Name | Your Position | Your Company | Contact Info |
|---|---|---|---|
| John Doe | PR Manager | ABC Corp | [email protected] | (555) 123-4567 |
By following this structure, you’re setting yourself up for success with your follow-up PR pitch email. Keep it friendly and engaging, and you’re more likely to receive a response! Good luck with those pitches!
7 Sample PR Pitch Follow-Up Emails
Example 1: Following Up on a Previous Pitch
Subject: Quick Follow-Up on My Previous Pitch
Hi [Recipient’s Name],
I hope this message finds you well! I wanted to follow up regarding my previous pitch about [brief summary of the pitch]. I believe it aligns perfectly with the interests of your audience. If you have any questions or need additional information, please let me know!
Thanks for your consideration!
Best,
[Your Name]
Example 2: After Sending an Event Invitation
Subject: Reminder: Invitation to [Event Name]
Dear [Recipient’s Name],
I hope you’re doing well! I wanted to touch base regarding the invitation I sent for [Event Name] on [date]. It promises to be a great opportunity for networking and insights in the [industry/topic].
Please let me know if you can attend. I’d be thrilled to have you join us!
Warm regards,
[Your Name]
Example 3: Sharing Additional Resources
Subject: Additional Information Regarding My Recent Pitch
Hi [Recipient’s Name],
I wanted to follow up on my recent pitch about [topic], and I thought you might find these resources useful:
- [Resource 1]
- [Resource 2]
- [Resource 3]
If you need any more information or have questions, feel free to reach out!
Best regards,
[Your Name]
Example 4: Checking for Feedback
Subject: Checking In for Your Thoughts
Hello [Recipient’s Name],
I hope all is well with you! I wanted to check in to see if you had any feedback on my pitch regarding [pitch topic]. Your insights would be incredibly valuable, and I would welcome any thoughts you might have.
Looking forward to hearing from you!
Kind regards,
[Your Name]
Example 5: If the Pitch Was Declined
Subject: Appreciate Your Feedback
Dear [Recipient’s Name],
Thank you for taking the time to consider my recent pitch about [topic]. While I understand it’s not the right fit at this time, I appreciate your feedback.
I’d love to stay in touch and share future updates that may align better with your interests!
Warm wishes,
[Your Name]
Example 6: Reiterating a Pitch After a New Development
Subject: New Developments on My Previous Pitch
Hi [Recipient’s Name],
I wanted to revisit my pitch about [topic] because we have had some exciting new developments that may enhance its relevance to your readers:
- [Update 1]
- [Update 2]
- [Update 3]
Let me know if this piques your interest or if you have any questions!
Best,
[Your Name]
Example 7: Requesting a Meeting to Discuss Further
Subject: Let’s Discuss My Recent Pitch!
Hi [Recipient’s Name],
I hope you’re having a great day! I’d love to explore my recent pitch about [topic] in more detail and discuss how it might fit with your upcoming content plans. Would you be available for a brief call sometime this week?
Looking forward to your reply!
Best regards,
[Your Name]
What Should a PR Pitch Follow-up Email Accomplish?
A PR pitch follow-up email should serve multiple purposes. First, it should remind the recipient of the initial pitch. The email should reference the specific topic or story proposed. Second, it should express continued interest in the recipient’s feedback. The email should encourage a response regarding the original pitch. Third, it should provide additional value. The email could include new information or updates related to the story. Finally, it should maintain a professional tone. The email should reflect the sender’s professionalism and respect for the recipient’s time.
How Can You Structure a PR Pitch Follow-up Email Effectively?
An effective PR pitch follow-up email should have a clear structure. First, the email should start with a personalized greeting. The greeting should address the recipient by name to create an immediate connection. Second, it should include a brief reminder of the original pitch. This reminder should encapsulate the key points of the initial email concisely. Third, the email should express appreciation for the recipient’s time. Acknowledging the recipient’s busy schedule is considerate and polite. Fourth, it should invite the recipient to engage further. The email should encourage any questions or feedback about the initial pitch. Finally, it should close with a strong call to action. This call to action should clearly indicate the desired next steps or responses.
What Tone is Most Appropriate for a PR Pitch Follow-up Email?
The tone of a PR pitch follow-up email should be professional and friendly. This tone should reflect the sender’s respect for the recipient’s time. The email should convey enthusiasm for the proposed story without being overly aggressive. The language used should be polite and conversational, fostering a positive relationship. Additionally, the email should exhibit confidence in the value of the pitch. This confidence should be balanced with humility, ensuring that the recipient feels appreciated. Lastly, the tone should be concise and direct. The email should avoid unnecessary jargon or complexity, making it easy for the recipient to read and respond.
Thanks for hanging out with us and diving into the world of PR pitch follow-up emails! We hope you found some useful tips and inspiration to craft your own standout messages. Remember, effective communication is key in building those crucial media relationships, so don’t be shy about reaching out. We’d love to see you back here soon for more insights and advice—we’ve got plenty more to share! Until next time, take care and happy pitching!